The Power of Pigments

Ready to be bold?! Get ready to advance your glam game because this is not your average day at the office eyeshadow. Allow me to introduce MAC’s Pigment: a loose powder product with a high concentration of color that produces brilliant results (it’s color like woa). Pigments have been on the cosmetic circuit for quite some time now as a favorite of make-up artists, but have remained relatively low on the mainstream make-up market radar. In fact, you’ve probably already seen the pigments at your fav MAC location, but you may have passed it by, thinking it’s a "super advanced, not for me" type product. Well ladies after reading this, there will be no more doubting yourself, or your ability to find the power of pigments.

For a super dramatic blast of color, start by applying one of MAC’s Paint Pots to your eyelid. Think of the paint as the glue that will hold your powder in place, so apply it to wherever you want the pigment to stick. Additionally, paint pots can be used to intensify the pigment color. For example, if you were going for a gorgeous gold goddess look (hint: glowy gold is all the rage for Fall 09), you could start with MAC’s Indianwood paint pot (apply with a flat eyeshadow brush or a concealor brush) and then top it off with MAC’s Old Gold pigment. However, you could also use a flatter base color like Groundwork if you just want to highlight the color of the pigment. Both are equally fabulous.

Pour a pinch of the loose pigment powder onto a tissue - the powder is a bit more manageable this way, as opposed to working directly out of the pigment pot. Using an eyeshadow brush, dip the brush into your pinch of pigment and then hit the brush against your wrist or flick it with your fingers to shake off the excess powder. Place the pigment over the paint, dipping for more pigment when necessary (remember – a little of this stuff goes a long way) and blend as you go, applying just as you would your typical eyeshadow. For a less intense look, you may forgo the paint pots and use a brush that covers a larger surface area like a contouring brush (just think: the less concentrated the bristles of the brush, the more sheer the look). The pigments may also be used as a blush or a stunning highlight over your blush – just add a light layer with your blush brush directly on your cheekbones. BTW, Melon is OUT OF CONTROL beautiful when used as a highlight, plus it’s the perfect way to epitomize the “weekend at the beach” sunkissed look – and who doesn’t love that?!

In addition to the multiple ways in which pigments may be applied, MAC also offers an incredibly diverse collection of colors from which to choose. Deep Blue Green and Golden Olive will give you a BURST of intense color, perfect for a trendy summer date night or evening out with the ladies when you feel like making a statement. Then on the flip side, Tan, Copper Sparkle, and/or Naked are just what the summer shorts and halter top ordered to complete your effortless yet sensational summer look.

So next time you’re at the mall, pop into MAC confidently, with the knowledge of this blog in your back pocket. No longer will you need to pass this product by or put it in the “too hard to do” make-up box. Seriously, this stuff is easy to use and addictively fabulous. Set aside a little pigment playtime – and bring the AmEx – because like so many fine things in life, you certainly can’t have just one.

Pigment
Available at MAC retailers and www.maccosmetics.com
$19.50 USD


Images from www.maccosmetics.com